Manufacturer’s portable evaporative cooling units perfect for Velocity network’s upscale men’s market
CENTER, Texas (Sept. 21, 2011)—Port-A-Cool, LLC, manufacturer of Port-A-Cool portable evaporative cooling units, today announced its ongoing involvement with the hit automotive series Inside West Coast Customs, which returned for its second season Sept. 11 on Discovery’s HD Theater and will debut Tuesday, Oct. 4 at 9 pm on Discovery’s newest network, Velocity.
Brand new portable evaporative cooling units from Port-A-Cool, LLC, will be featured in episodes throughout the season, which follows famed car customizer Ryan Friedlinghaus and his crew at West Coast Customs as he transforms cars for celebrities and corporations.
“Port-A-Cool, LLC, is excited to continue our collaboration with West Coast Customs,” Director of Marketing and Advertising, Leon Aldridge, said. “The world-renowned custom car shop is a natural fit for our portable units, which are cost- and energy-effective solutions to cooling areas such as garages or shops that are not conducive to air conditioning.”
The units provided by Port-A-Cool, LLC, will keep the WCC crew cool as they customize rides for celebrities such as Will.i.am and Justin Bieber on Inside West Coast Customs, Sundays at 8 p.m. on Discovery’s HD Theater and Fridays at 10 a.m. on Discovery Channel.
The Velocity network will replace HD Theater later this month, with cars as the focus of Velocity programming. Velocity is the first television network devoted to an upscale men’s market.
“Having a presence on Velocity programming provides Port-A-Coo, LLC, l an opportunity to reach a target demographic that can benefit from the cooling abilities of our portable units, which are ideal for those who lead lifestyles involving automotives, sports, travel and leisure,” said Aldridge.
Whether an auto hobbyist, avid tailgater, or entertaining outdoors, Port-A-Cool® evaporative coolers offer enjoyment on the days when the mercury soars. Port-A-Cool units are designed for portable spot cooling and can reduce temperatures by 7 degrees C using tap water. Various models are available to suit any budget and accommodate 50-325sqm.
About Port-A-Cool, LLC:
Port-A-Cool, LLC began production of evaporative cooling products and accessories in 1990 and quickly became a global industry leader. The company is headquartered in Center, Texas, and is dedicated to both industrial and residential products. Established as the ideal way to cool industrial work areas, as well as professional football players on the sideline, Port-A-Cool, LLC, now ensures families are comfortable at home with KuulAire® products. Port-A-Cool, LLC, is a trusted manufacturer of high-performance, yet economical, evaporative cooling systems. For more information on Port-A-Cool, LLC, and its brands, visit www.port-a-coollc.com. 
